1LINK.IO is a platform that helps app developers improve the user experience and increase app installs by creating a short link that redirects users to their app according to the device they use. The platform offers device detection, landing page creation, and analytics to measure the performance of each link. With 1LINK.IO, users can take advantage of deep linking to take mobile users directly to the App Store or Play Store, reducing the number of taps required to install the app.